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Research papers

The market research function in companies in the nineties

Opening speech from Jean-Louis Laborie at the 42nd ESOMAR Congress.

Catalogue: ESOMAR Congress 1989
Author: Jean-Louis Laborie
September 1, 1989
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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties


Research papers
×

Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties-french-


Research reports

ESOMAR Annual Market Study 1988

This current report covers the 1988 market statistics. For the first year ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of research covered...

Catalogue: Global Market Research
Author: ESOMAR B.V.
July 1, 1989
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Citation

B.V., E. (1989a, July 01). ESOMAR Annual Market Study 1988. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study


Research papers

Is marketing research going another way? (French)

Marketing research is developing rapidly. This paper attempts to give the up-to-date situation on recent developments both as regards new technologies and methods. The field of retailing, neglected by marketing research for a long time, is now...

Catalogue: ESOMAR Congress 1988
Author: Gerard Hermet
Company: GfK
September 1, 1988
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Citation

Hermet, G. (1988a, September 01). Is marketing research going another way? (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-marketing-research-going-another-way-french-


Research papers

Is marketing research going another way?

Marketing research is developing rapidly. This paper attempts to give the up-to-date situation on recent developments both as regards new technologies and methods. The field of retailing, neglected by marketing research for a long time, is now...

Catalogue: ESOMAR Congress 1988
Author: Gerard Hermet
Company: GfK
September 1, 1988
×

Citation

Hermet, G. (1988a, September 01). Is marketing research going another way?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-marketing-research-going-another-way-


Research papers

Managing a research company towards standard services and consultancy

In the most recent years demand for services to business enterprises has significantly grown because of various factors. Market research and management consultancy have both profited by this growth but the link between these two services still...

Catalogue: Seminar 1988: Business To Business Research
Author: Carlo Erminero
Company: Demoskopea
June 15, 1988
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Citation

Erminero, C. (1988a, June 15). Managing a research company towards standard services and consultancy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/managing-a-research-company-towards-standard-services-and-consultancy


Research papers

From agency to consultant

This paper has the appearance of a check list. It might well serve that purpose for a market research agency when composing a more or less standardised offering to the parties in a given marketplace. In the context of this seminar it is meant to make...

Catalogue: Seminar 1988: Business To Business Research
Author: Kees Fiolet
Company: IBM Corporation
June 15, 1988
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Citation

Fiolet, K. (1988a, June 15). From agency to consultant. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-agency-to-consultant


Research papers

Researchers’ abilities and limitations to become consultants

This paper would address this audience to try to better define with you the role of a breed called "Management Consultants". I will share some ideas with you which I hope will be helpful background to your working group discussions

Catalogue: Seminar 1988: Business To Business Research
Author: Marc de Fraiteur
June 15, 1988
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Citation

de Fraiteur, M. (1988a, June 15). Researchers’ abilities and limitations to become consultants. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/researchers-abilities-and-limitations-to-become-consultants


Research papers

Introduction to the seminar

The programme of this seminar is based on three lines of thought: a) previous business-to-business research seminars had been mainly technique- oriented b) one major change in the last 5 years or so, as far as we are concerned, has been a gradual...

Catalogue: Seminar 1988: Business To Business Research
Author: Daniel Debomy
Company: OPTEM
June 15, 1988
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Citation

Debomy, D. (1988a, June 15). Introduction to the seminar. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/introduction-to-the-seminar